I like Easter. In Oklahoma, it means Spring is sproinging its onslaught of Tornadoes and wild fires. There's nothing like the smell of cyclonic burning carnage to remind you of renewal. I also like time with family and friends, the Red Cross, the good food, and of course... the vintage ephemera.
Booksellers were known for selling all kinds of paper goods, including Easter cards, as advertised on this atypical square trade card from the late 1800s. Although he doesn't say where he conducts business beyond Main St., Mr. Allyn published a book, The Battle of Groton Heights in 1882 in New London, CT.
If you're looking for information on an American bookseller, bookbinder or printer, or have any book trade ephemera you want to share with the world, get on over to flickr and post it to the American Book Trade Index.