One of the local library systems sponsored what I believe to be one of the most gimmicky and hilarious (and effective) reading promotions.
Barbara McCampbell of Norman stands next to the 2005 Altima she won by participating in The Bless Me, Ultima Ultimate Altima Giveaway sponsored by Bob Moore Auto Group and the Pioneer Library System as part of The Big Read. More than 1,200 readers entered the drawing for the car by participating in one or more of the 81 programs and book discussions about the Rudolfo Anaya classic Bless Me, Ultima presented by Pioneer Library System public libraries in Cleveland, McClain, and Pottawatomie counties.
McCampbell became eligible for the car by participating in an event at the Norman Public Library. The winning entry was drawn during a Cinco de Mayo celebration at Bob Moore Nissan in Norman that concluded the three-month reading promotion. The Big Read is sponsored nationally by the National Endowment for the Arts in partnership with the Institute of Museum and Library Services, and Arts Midwest.